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o Designing Research
o Developing Screeners and Questionnaires/Surveys
o Conducting Research (Interviewing, Facilitating, Placing Surveys)
o Summarizing Research/Modeling Learning
o Ideation Sessions
o Guiding the Creation of Innovation and Master Plans
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o One on Ones, Dyads, Triads
o Focus Groups
o In Home Research, Shop-Alongs, Live-Ins
o On Line Research (qualitative and quantitative)
o Concept Labs, Concept Development
o Ideation, Idea Labs
o Storytelling/Photo Diaries/Video Diaries
o Metaphor Elicitation
o Global/International Research
o Technics Leveraging Ethnography/Phenomenology/Anthropology/Design Thinking
o Insight Discovery and Action-ability
o Website Design/Usability
o Advanced Qualitative Research
o Consumer Needs Modeling
o Questionnaire/Survey Design and Quantitative Data Analysis
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o Zaltman Metaphor Elicitation Practitioner Certification
o Basadur “Applied Creativity” Certification and
o “LEGOTM Serious Play” Certification
o “Learning Connect” Facilitation Certification
o Basadur “Simplexity” Certification
o Burke “Questionnaire Design” Certification
Brief career history:
I retired from Procter & Gamble in 2015 as a Research Fellow (Band 4) after nearly 40 years.
My P&G career started in 1976, straight out of college, as a chemist in the Paper Analytical labs. After 5 years I moved to Product Development, designing new to the world products and services. I hold 27 patents/pending patents. Over the years I focused increasingly on Products Research and Innovation/Brand Strategy. I specialize in gathering deep consumer insights and translating those into products, services, concepts and product/brand/marketing strategies and pipelines. I have done research in 30 countries on 6 continents on topics including Feminine Care, Baby Care, Household Cleaning, Indoor Air, Sustainability, Personalization/Customization, Laundry, Hair Care, Beverages, Prescription and OTC Drugs, Personal Power, Non-Profits, Financial Services, City Tours and Kids Personal Care.