Our Specialty
Ethnography and Phenomenology
Expert with over 30 years of experience in anthropological theory and field techniques with a specialization in ethnography and phenomenology.
Deep Consumer Understanding
Using research expertise in deep consumer understanding and behavior, to dig beyond the obvious and generate actionable insights. A key strength is to get people to talk about unarticulated or even unknown needs and desires.
o Skilled at on site or in home one on one interviews/discussions, shop-alongs and live-ins.
o Experienced in dozens of research techniques (e.g. metaphor elicitation, storytelling, photo diaries).
o Experienced with global research, having conducted such research in nearly 30 countries.
Product Development
Translating consumer needs and desires into opportunities for improved or new products, brands and services.
o Proven innovation experience. Holds 25 granted/pending patents and directly or indirectly drove billions of dollars of sales across multiple consumer goods segments.
Development experience on physical products as well as ecommerce, packages, and in-store communication.
Brand Strategy / Equity
Guiding small and large companies to develop, understand and improve brand strategy and brand equity, and how products and services can deliver the desired brand experience.
o Experienced in several key brand strategy and equity tools and techniques, such as values to means laddering, brand architecture, brand strategy and word association.
Group Moderation
Skilled at getting each and every participant in focus groups of consumers, groups of consumers, groups of employees and others, to share their thoughts and to minimize group think.
Meeting/Workshop Facilitation
Experienced in leading / facilitating small and large training classes, ideation sessions, concept development, product migration workshops and more.
o Create workshop agendas and flows, capture all key output, and create top line or deep dive summaries.
o Certified facilitator of “LEGOTM Serious Play”, “SIMPLEXITY” and “Learning ConnectTM” processes.
Concept Development Expert, including concept development training, concept writing and Concept Lab facilitation