Barry is an experienced innovator who contributes to increased sales, market share and profitability by uncovering insights and key needs across a variety of stakeholders such as consumers, customers, owners, boards of directors, suppliers and business partners.  He works to uncover actionable insights and the “why” behind the “what” through skilled inquiry.

He is inventor or co-inventor of 28 US and international patents, and played key roles in the development and launching of several iconic brands such as Always, Kandoo, and Swaddlers.  His contributions included consumer insights, product and process development and brand/innovation strategies. Barry is a qualitative research expert with over 30 years of experience in anthropological theory and field techniques.  He specializes in making the implicit explicit and actionable. He is a key contributor to, and co-creator of, numerous key processes still in use at P&G, including Brand Architecture, Concept Development and Holistic Product Design.  He is a recognized thought leader in going beyond “problem solving” to “opportunity creation”.